Ensuring a fast load speed for your website is imperative, as it has a direct impact on user experience and overall website performance. Slow loading websites tend to result in high bounce rates, reduced user engagement, and a negative impact on search engine rankings.
Conversely, fast loading websites provide a superior user experience, lead to increased engagement, and result in higher conversion rates. It is also crucial to consider load speed when catering to the mobile user experience, as slow loading pages can consume excessive data and leave users feeling frustrated.
A 1 second delay in page load time can result in a 7% reduction in conversions. (Source: Neil Patel)
53% of mobile site visitors will leave a page that takes longer than three seconds to load. (Source: Google)
The average time it takes to fully load a mobile landing page is 15.3 seconds. (Source: Google)
47% of consumers expect a web page to load in two seconds or less. (Source: Akamai)
Google has found that if a page takes longer than three seconds to load, 53% of mobile site visitors will abandon the page. (Source: Google)
Websites that load in five seconds or less receive 70% longer average sessions, 35% lower bounce rates, and 25% higher ad viewability than sites that take nearly four times longer to load. (Source: Google)
Slow-loading pages cost retailers $2.6 billion in lost sales each year. (Source: Google)
A website with a load time of three seconds or more may lose 40% of its visitors. (Source: Kissmetrics)
These statistics show that load speed has a significant impact on user experience, engagement, and website performance, and therefore should be a top priority.