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Photo of Nadia - Product Designer

Nadia K.
She / Her

Product Designer – London, UK

South African Flag  British

Solutions that are validated to lower commercial risk…

Product Designer with 17 years’ experience delivering validated, human-centred solutions that reduce commercial risk and generate measurable outcomes. Skilled in producing concise, creative, and relevant designs. Career built through Ogilvy Interactive, Sky Creative, Black Sun and Aqua Online in South Africa.

Experience spans agencies, in-house teams, and consultancy, executing user-centric solutions that integrate creativity with functionality. Expertise includes centralised and decentralised design systems within B2B and B2C applications. Focused on FinTech and Real Estate SaaS, operating within agile teams to align innovation with practical delivery.

Proven capability as founding designer, team lead, or squad member. Operates across full product lifecycle, resolving complex problems and delivering comprehensive, end-to-end solutions that meet user and business requirements.

Based in London since 2007; originally from Johannesburg, South Africa.

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Strengths

Experienced in stakeholder management and working alongside engineering teams. Building alignment with stakeholders while collaborating with engineering to create cohesive, thoughtful solutions. Fostering cross-team collaboration to support effective and meaningful design outcomes.

What I bring to the team

A combination of extensive experience and a track record of delivering designs that resonate with users. Skilled in stakeholder management and engineering collaboration, fostering alignment and cohesive execution. Committed to cross-team cooperation, driving innovative solutions.

Brings end-to-end problem-solving capability, integrating creativity with functionality to produce comprehensive, user-focused outcomes while supporting collaborative relationships across the team.

Free time

I spend my free time engaging in activities that refresh and inspire. I explore cycling and hiking trails, spend time in nature, and read widely to expand knowledge and perspective. I pursue creative outlets such as painting and sketching. Time with family and friends, whether sharing meals, attending events, or having meaningful conversations, is central. My free time balances outdoor activity, intellectual engagement, creative expression, and personal connections.

Nadia Kellas - Cartoon

Biggest challenge

Ensuring user insights are heard and valued by stakeholders. The challenge lies in consistently advocating for the importance of listening to users, especially when other priorities dominate decision-making. Requires persistent communication and demonstration of the impact of user-centred design to shift perspectives and align products with real needs.