Premium Security Services
Tailored security services for all your needs. We understand that when it comes to security, one size does not fit all.
Brand Recruitment & Awareness – “Top Dog Campaign”
Top Dog Campaign
Client: Premium Security Services
Sector: Security & Hospitality
Role: Product Designer
Campaign Type: Brand Recruitment & Awareness
Top Dog is a bold, playful, and visually-driven employer brand campaign, inspired by the Top Gun aesthetic. Security staff are reimagined as heroic, larger-than-life figures.
Through cinematic visuals, memorable character archetypes, and cheeky storytelling, the campaign elevated professionalism, confidence, and pride. The campaign combines a humorous nod to Top Gun with messaging tailored to Premium Security’s values.
– Drive staff enrolment through engaging internal campaigns
– Celebrate team spirit and internal excellence
– Boost brand recognition in competitive recruitment markets
By blending strong visual references with industry-relevant messaging, I created a campaign that feels both instantly familiar and uniquely tailored to the brand.
Character Spotlight:
Frank the Fixer – Soho’s VIP lounges run smoothly under his calm, sharp-dressed, problem-solving presence.
Duke the Gatekeeper – The first line of defense at every venue, vigilant and professional.
Rocky the Regulator – Ensures rules are followed with confidence and authority.
Each persona highlights the professionalism and unique contributions of security staff, turning ordinary responsibilities into celebrated traits.
Multichannel Execution
Custom campaign logo inspired by Top Gun
Recruitment posters and office signage
Intranet banners and digital displays
Social media content and promotional copy
Branded materials and merchandise
Event visuals for recruitment drives
By blending humor, heroism, and strong visual storytelling, the campaign positions Premium Security staff as confident, capable, and celebrated.
