Ensuring a fast load speed for your website is imperative, as it has a direct impact on user experience and overall website performance. Slow-loading websites tend to result in high bounce rates, reduced user engagement, and a negative impact on search engine rankings.
Conversely, fast-loading websites provide a superior user experience, lead to increased engagement, and result in higher conversion rates. It is also crucial to consider load speed when catering to the mobile user experience, as slow-loading pages can consume excessive data and leave users feeling frustrated.
A 1 second delay in page load time can result in a 7% reduction in conversions.
SOURCE: NEIL PATEL
53% of mobile site visitors will leave a page that takes longer than three seconds to load.
SOURCE: GOOGLE
The average time it takes to fully load a mobile landing page is 15.3 seconds.
SOURCE: GOOGLE
47% of consumers expect a web page to load in two seconds or less.
SOURCE: AKAMAI
Google has found that if a page takes longer than three seconds to load, 53% of mobile site visitors will abandon the page.
SOURCE: GOOGLE
Websites that load in five seconds or less receive 70% longer average sessions, 35% lower bounce rates, and 25% higher ad viewability than sites that take nearly four times longer to load.
SOURCE: GOOGLE
Slow-loading pages cost retailers $2.6 billion in lost sales each year.
SOURCE: GOOGLE
A website with a load time of three seconds or more may lose 40% of its visitors.
SOURCE: GOOGLE
These statistics show that load speed has a significant impact on user experience, engagement, and website performance, and therefore should be a top priority.
